RALEIGH, N.C. – June 1, 2025 – ParTee Shack, the fast-growing social entertainment company known for its one-of-a-kind mini golf and arcade experiences, is thrilled to announce the promotion of Danté Valor to Chief Marketing Officer (CMO). In this executive role, Valor will oversee all marketing efforts for both ParTee Shack and its innovative sister brand, Battle & Birdie, set to launch this fall in Raleigh, North Carolina.
Since joining ParTee Shack in 2023, Valor has been the driving force behind the brand’s explosive growth. He scaled the company’s Instagram from 1,600 to over 120,000 followers in under two years and negotiated six partnerships with professional sports properties. His rebrand and repositioning moved ParTee Shack from regional novelty to category-defining brand, drawing inbound interest from Shark Tank and earned feature coverage on ESPN, all helping turn a single-location concept into a multi-state operation. Under his marketing leadership, the company will soon operate five locations across North Carolina and South Carolina, with plans for more underway.
“I’m incredibly honored to be named Chief Marketing Officer and thankful for the opportunity given to me by co-founders John Berger and Jimmy Garcia, but this isn’t just a title change,” said Valor. “It’s the beginning of a larger vision for how we scale creativity and redefine fun across the Southeast. I see ParTee Shack and Battle & Birdie not just as entertainment brands but as lifestyle platforms with national potential.”
Valor holds two master’s degrees from the University of Denver—an MS in Marketing and an MA in Public Relations—along with a BS in Finance. Most recently, he was the Marketing Director for Vintage Theatre in Aurora, Colorado, and contracted by several other companies to scale and drive revenue across industries including entertainment, hospitality, and nonprofit.
“I’ve always believed that marketing is equal parts data and drama,” said Valor. “Whether it’s a nonprofit, a local theater, or a fast-scaling entertainment company, my mission is the same: move people.”
As a first-time CMO, Valor will guide brand development, campaign strategy, and partnership growth for both ParTee Shack and Battle & Birdie. He will also lead the expansion of the sales and marketing teams, further professionalizing the brand’s creative engine.
While some upcoming initiatives remain confidential, the new Chief Marketing Officer hinted at what’s ahead:
- Aggressive expansion across the Southeast and Mid-Atlantic
- A branded beer venture
- High-profile partnerships with national entertainment and beverage companies
- Unique collectables and seasonal activations across all venues
“We’re not here to play small,” Valor added. “We’re aiming to turn ParTee Shack and Battle & Birdie into the go-to brands for experiential entertainment in the Southeast—and eventually, nationally. The 9-figure vision is real, and we’re building toward it. As Chief Marketing Officer, I aim to get us there.”
Both ParTee Shack and Battle & Birdie are redefining what family and group entertainment can look like, combining immersive game design, elevated branding, and memorable guest experiences that bring people together.
About ParTee Shack
ParTee Shack is a social entertainment brand redefining mini golf through original challenges and game-based courses built for groups. Every location features its own mix of attractions, so no two ParTee Shacks are the same. Learn more at parteeshack.com.
About Battle & Birdie
Launching in 2025, Battle & Birdie is a high-energy social entertainment venue built for fierce competition and next-level fun. With two tactical laser tag arenas, immersive mini golf, a full-service bar, and a vibe that blends chaos with community, it’s unlike anything in the Southeast.
