RALEIGH, N.C. – April 13, 2025 – ParTee Shack, the North Carolina-based social entertainment brand redefining mini golf through original, challenge-driven courses, has surpassed 100,000 followers on Instagram — a milestone that reflects a broader, deliberately built marketing engine now powering the company’s expansion across North Carolina and into South Carolina.
ParTee Shack was founded by John Berger and Jimmy Garcia and opened its first location in Raleigh, North Carolina in 2021. Since then, the company has grown from a single venue into a multi-market operation — and that growth has been driven by more than viral content.
How ParTee Shack Grew: A Multi-Channel Demand Engine
While Instagram has been the most visible flywheel, ParTee Shack’s expansion has been fueled by a coordinated growth strategy built across several channels:
- Organic social media — Short-form content showcasing one-of-a-kind mini golf challenges grew the brand from a regional concept to a nationally recognized name, with zero reliance on discounting.
- National earned media — ParTee Shack has been featured on ESPN’s social media accounts, alongside regional press coverage highlighting the brand’s unique spin on competitive social entertainment.
- Strategic partnerships and distribution — partnerships with sports properties and a hotel and tourism distribution program extended the brand’s reach beyond its home markets.
- A full rebrand and repositioning — ParTee Shack was deliberately repositioned from a regional novelty into a category-defining social entertainment brand, moving away from cookie-cutter family entertainment center conventions and toward a design-forward identity that resonates with young adults and groups as much as families. The rebrand touched everything from visual identity to digital presence, functioning as a complete digital transformation of how the brand shows up online and in-market.
“The strategy was a complete rebrand and repositioning,” said Danté Valor, Marketing Director of ParTee Shack. “The goal was to take ParTee Shack from a regional novelty to a category-defining brand, and we did through a marketing engine spanning social, earned media, and partnerships. Social media is the most visible part of that engine, but it’s one part. The real story is a brand that’s become strong enough that opportunities now come to us.”
Charleston Expansion: When the Real Estate Comes to You
The clearest proof of that brand pull: ParTee Shack’s upcoming Charleston, South Carolina location, slated to open in early 2026, originated as inbound interest from a real estate developer who approached the company directly. Recognizing ParTee Shack’s ability to draw consistent traffic, the developer offered favorable terms in exchange for ParTee Shack serving as an anchor tenant for the development.
“Developers court anchor tenants that move people,” Valor said. “Charleston happened because the brand earned that position — we didn’t go shopping for it.”
Growth Milestones
The momentum behind ParTee Shack’s expansion includes:
- Expansion from a single Raleigh location to additional venues in North Raleigh and Greensboro, North Carolina
- A new anchor-tenant location in Charleston, South Carolina, developed through inbound developer interest, opening late 2026
- National attention, including features on ESPN’s social media accounts
- Leasing of a distribution center in Greensboro, NC to streamline operations and support growth
- Future market exploration across Georgia, Tennessee, Florida, South Carolina, Virginia, and Charlotte, NC
Why ParTee Shack Is Becoming a North Carolina Destination
ParTee Shack is increasingly cited as one of the top things to do in North Carolina for groups, families, and competitive thrill-seekers. Unlike conventional mini golf, every ParTee Shack course is built around original challenge-based holes and mini games — obstacle-driven experiences guests can’t find anywhere else — making each location a destination in its own right, including for out-of-state visitors.
ParTee Shack’s growth is the result of deliberate marketing: a full rebrand and repositioning, differentiated experience design, and a demand engine built to make the brand sought out rather than discounted.
About ParTee Shack
ParTee Shack is a social entertainment brand redefining mini golf through original challenges and game-based courses built for groups. Every location features its own mix of attractions, so no two ParTee Shacks are the same. Learn more at parteeshack.com.
